BARNSLEY FC have featured on the world’s longest football scarf to kick-start a new campaign which will offer free summer football camp places to kids in the town.

Kellogg’s is giving away 30,000 free places for summer camps, supporting parents in keeping their kids active and entertained across the nation during the school summer holidays.

To start the campaign, a 100-metre-long scarf has been unveiled, representing the involvement of the English Football League – and Barnsley FC have their own place.

Chris Silcock, managing director of Kellanova, the company that owns Kellogg’s, said: “Most families will be within 15 miles of a Kellogg’s Football Camp, giving children up and down Britain an opportunity to get active this summer.

“Run by FA qualified coaches, the camps aim to be fun and to give girls and boys the opportunity to get onto the pitch and follow in the footsteps of their footballing heroes.”

Sessions will take place throughout June and July to September. Parents can sign their kids up at