BARNSLEY Council has come together with the NHS to share lifesaving messages for parents.
The second annual ICON week aims to raise awareness of how newborn babies crying is normal.
Research suggests that some parents can lose control when a baby’s crying becomes too much.
Some go on to shake the baby with devastating consequences.
ICON is an evidence-based programme consisting of a series of brief interventions.
Coun Caroline Makinson, cabinet spokesperson for public health and communities, said: “We’re proud to be supporting the second annual ICON Week in Barnsley, which we hope helps parents and carers understand that infant crying is normal and that there is lots of support available to help them cope.
“If you’re struggling to cope with your baby crying, you’re not alone.
“Speak to your midwife, GP or health visitor, who will be able to offer non-judgmental support and advice.”
More information can be found on the Barnsley Council website.