TRADING standards officers have warned residents not to buy fake Olympic goods in the run up to the games.

The council team says it wants to make sure the Barnsley torch route is a counterfeit-free zone and that local businesses are not using the protected marques in an unauthorised manner.

Official Olympic merchandise bears a hologram so consumers should be cautious and examine goods before purchasing.

Coun Roy Miller said: “Often, members of the public don’t realise that by buying counterfeit goods they are supporting criminals and exposing legitimate business to unfair competition. Loss of sales and revenue is a real threat to the UK economy which affects everyone in the long term.”

Counterfeit goods bearing registered trade marks including the Olympic rings, London 2012, and other related words and symbols, have been intercepted at UK ports but council officer say some will have made their way through to distributors and retailers.