ASDA has withdrawn an own-brand type of newborn nappy after a family complained their baby had suffered a "chemical reaction" to the product.
Jordan Bartliff says his son suffered the reaction after wearing the Little Angels newborn nappies - despite wearing them for three-weeks "with no problems whatsoever" and that "he's not allergic to them".
He claims his baby, who was born five weeks early, was left needing oxygen in hospital after suffering a reaction to the nappies.
His Facebook post showing images of his son's red and blistered skin has been shared over 75,000 times.
Lizzy Massey, Asda's vice president of own brand, said: "Our hearts go out to the Bartliff family and hope their baby son makes a full recovery soon.
"We're in touch with his dad and have collected the nappies so that we can test them along with others in the batch.
"We take our responsibility to parents seriously and as a precaution we have decided to remove our Little Angels newborn nappies from sale until we know why this happened."