FIRE chiefs have issued a warning to local businesses after a reported advertising scam.

South Yorkshire Fire and Rescue says rogue publishers have been making unsolicited telephone calls to businesses, doctors’ surgeries and dental practices offering advertising in a publication they claim they're producing on behalf of the fire service.

A spokesperson said: "The cost of the ‘advert’ can range from £50 to anything up to £1000. However, once you have paid you’ll find the publication either doesn’t exist or only a handful of copies are printed.

"Generally, if the call is bogus, the caller will only provide a PO box address and the phone number will be blocked.

"Businesses which may have been contacted in this way should report any details they may have to Action Fraud."