WEETABIX has announced that it is recalling packs of its Oatibix Flakes cereal over health fears.

There are concerns that some of the boxes contain pieces of blue rubber.

Weetabix says anyone who has bought a 550g pack with the best before date of 18, 19, 20 or 21 January 2017 should bin the cereal.

The Food Standards Agency is viewing the possible contamination as a risk to public health.

No other Oatibix products are thought to have been affected.

Buyers can apply for a refund by sending a photograph of the product and its best before date to consumerservice@weetabix.com.