BARNSLEY'S shopping arcade has been given a new name in a bid to attract new shoppers.
The Arcade in Barnsley town centre has changed its name to the Victorian Arcade.
The re-brand is part of marketing campaign launched by the 36 independent shops that trade there.
Roger Foulstone, whose grandfather Tom set up Tom Foulstone’s menswear shop in 1929, said: “This is the first time since I have been here that something looks like it is actually going to happen. Up until now it has been the forgotten street in Barnsley, which is a real shame as it has such character.”