BARNSLEY Council has been working with experts from Manchester Metropolitan University to reverse the decline of the town's high street businesses.
The £250,000 scheme involves 10 towns across the country and aims to help build resilience and adaptability into traditional British retail centres, which have faced a range of unprecedented challenges in recent years.
Barnsley was chosen to pilot a new research method to analyse change in the high street, developed by experts from the university.
It was found that around a third of the factors that impact upon high street performance can be managed locally.
The project's lead researcher, Professor Cathy Parker, chairwoman of Retail and Marketing Enterprise at MMU, said: "What's important is that locations understand what they can influence - and prioritise the actions that will have the most positive impact.
"In the case of Barnsley, a lot can be achieved by the retailers working together with town centre services and other stakeholders to improve the customer experience."
Attracting new retailers and development, making a better customer experience, tackling anti-social behaviour across the town centre and better marketing and promotion were discussed.
Barnsley town centre manager Anne Untisz said: "We now need to use this to engage with more retailers to drive forward a valuable and achievable action plan."
What would you like to be done to improve the town centre? Better food outlets? A department store? Have your say below.