A GROUP tasked with improving road safety is campaigning to encourage male drivers under 25 to be more careful.
The campaign from the South Yorkshire Safer Roads Partnership urges young male drivers to think about their female passengers and kill their speed, not their girlfriend.
It comes after research showed that young drivers are four times more likely to be involved in a crash than any others.
Joanne Wehrle, Education Manager, said: “If a driver is involved in a collision, they will instinctively turn the vehicle away from the collision meaning the passenger takes the full impact of the crash."
In 2012, 100 young drivers aged 17 to 25 years old, were killed or seriously injured in collisions on the roads of South Yorkshire.