FASHION giant ASOS now employs 3,000 members of staff - about the same number of men who worked at Grimethorpe Colliery in the 1970s.
Twenty years after the closure of the pit, and two years following the launch of ASOS's £20million warehouse on Park Spring Road, the factory now distributes tens of millions of orders per year to 200 countries worldwide.
Nick Robertson, chief executive of the firm, said long-term sustainability was central to the Grimethorpe strategy, through commerciality and community.
He added: "Taking Barnsley’s history of UK industry into the future through international opportunity - building skills and experiences for young people in the process - perfectly mirrors the spirit and values of the ASOS brand, and we're committed to continuing this approach alongside our ongoing investment."
The company has also launched a daily news channel called Just Happened.
Featured on the women's homepage, the channel will keep its audience up to date with the latest fashion, beauty, music and celebrity news, with an editorial team publishing news and videos throughout the day, seven days a week.
In addition to the commercial opportunities brought to Grimethorpe, ASOS also supports Grimethorpe Recreation Ground, Barnsley College, iTrust Barnsley, the Lamproom Theatre, and the Proud of Barnsley awards.