THE head of ASOS will tell the story of the firm at a Barnsley conference which hopes to inspire local businesses.

Nick Robertson OBE, co-founder and chief executive of ASOS, will head the line-up of high-profile speakers at the Connected Business conference on September 20 at The Civic, which has been funded by Enterprising Barnsley.

Nick will tell the company's story from its set-up in 2000 to its status today as the world’s most visited fashion website, worth £4billion on the London Stock Exchange.

The online company now has customers across three continents and its huge 530,000 square foot distribution hub in Barnsley is key to its global operations.

Nick’s presentation will form part of a free digital event, open to all Barnsley-based companies who want to learn more about how to utilise online tools and resources to benefit their own businesses.

Tracey Johnson, Enterprising Barnsley's sector specialist for creative and digital industries, said: "We're delighted to have speakers of such high calibre sharing their stories and experiences at the event.

"Every business needs to consider how to take best advantage of digital resources to secure future success and growth in the digital economy."